About

A (604) label. A brand for all of us. Est. 2018.

Our all gender streetwear collection is not divided or defined by gender. We are a female owned and operated label that values inclusivity and equality, and giving back to our community is at the center of what we do. Partial proceeds from every piece sold goes directly to support youth experiencing homelessness in the 604. The 604 roman numerals logo (vioiv) is a tribute to the city and the people that inspire us, and to the place we call home. 

We acknowledge that we reside and work on the unceded and traditional territories of the sḵwx̱wú7mesh (Squamish), sel̓íl̓witulh (Tsleil-Waututh), and xʷməθkʷəy̓əm (Musqueam) nations.